There is an old post on Sebastian’s Pamphlets that has been picked up by Ann Smarty on Search Engine Journal. The question of using exact URLs is worth following up since failing to do
Pay-per-click (PPC) advertising has its place in almost all commercial websites. Gaining organic traffic is always a big plus, however, a good advertising campaign can often deliver traffic that converts
Search engine marketing can be a tough business, particularly the paid side of search. If you are in a competitive niche then the cost of running a PPC campaign can
It would be interesting to know how much Google’s various departments talk to each other and how much common territory they share. If they do share some common territory when
There seems to be a new search engine of some type starting up every day. Add to this the continual changes and tweaks that Google, Yahoo! and Bing introduce on