The political meeting of two countries leaders, Cameron and Obama, has been in the news this week. The pomp and ceremony has been compared from all angles, as well as the deliberating of the benefits of such diplomatic liaison.

There has been much debate from a feminist angle about the presence of the clothing Michelle and Samantha have demonstrated. To anyone with a feminist focus, such debate is both trivial and agitating.

Michelle Obama is an accomplished woman, a previously practicing lawyer. Samantha Cameron is not just a Debrett belle, she is also a consultant and former director.

Yet the apparatchik on the Weekly Political Review yesterday revealed an awful political truth.

“The Downing Street people …had a journalist from Grazia magazine…. because David Cameron needs to win more women voters in the next election”
David Rennie

Not satisfied with objectifying women in the media, we find that our so-called political leader of the United Kingdom is not only condoning such behaviour, he is actively encouraging it. As a Public Relations stunt.

It’s a bitter reality that in order to win women’s votes, Cameron is chosing to focus not on the issues that matter to women, like ability to embrace flexible working (a key Lib Dem push), better child care (another Lib Dem win in the coalition) or better paternity leave (again)?

No, instead, we are seeing the major partner in the coalition who clearly feels that women are only worth the clothes they are wearing. And that those clothes can be influenced by effectively touting his wife as a reality tv star. Now we get a better idea why people were less shocked by John Bercow’s wife posing in a sheet.

It’s not like we didn’t know Cameron was a demagogue, but he could be more subtle about it.